How to Master LinkedIn Video

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As someone who has recently grown significantly on LinkedIn due to my video content I decided to put together my top LinkedIn video tips in one newsletter for you guys!

In less than 6 months I’ve grown my LinkedIn to over 14000 followers and amassed over 3.5 million views. So I wanted to share some tips with you as it’s really transformed my business.

Right now LinkedIn has the highest organic reach – more than any other video platform so you might as well take advantage of this fruitful time!

LinkedIn’s team said that video posts are shared 20 times more than other types of posts!

So here are some frequently asked questions I get!

1. How Long Should My Video Be?
LinkedIn videos can run between 3 and 10 minutes, but if that intimidates you don’t worry! According to biteable.com, the suggested video length for maximum engagement is 30 seconds to five minutes!

For me I like putting out a combination of 1 minute tip videos and longer sit down videos to build depth with my audience (but I’m a bit different that way!)

2. Lighting:

Choose a well-lit place! Natural light is often best, but artificial light can work in a pinch—just look out for shadows. We’d also recommend not backlighting a subject or else they could look like a silhouette!

3. Camera Position:

No one wants to see up your nose. Take a test video and adjust the tripod or add or remove a few books under the camera setup as needed. I like to position my camera lens a little bit higher than eye level pointing downward as it creates a slimming effect

4. Camera:

If recording from your phone, use the rear camera. Most phones have larger apertures and offer higher resolution from the rear cam. Use a tripod or makeshift mount to keep the camera steady.
In simpler terms: Don’t use your selfie lens – use the one on the back!

5. Background:

Avoid a cluttered or distracting background. Less is more! Also, if you’re shooting in an office environment, make sure confidential materials and other brand logos are tucked away. You don’t want to inadvertently endorse another brand on your company’s behalf.

6. Body Language:

In his research, psychologist Albert Mehrabian, found that 55 percent of communication is transmitted through body language. Only seven percent is given through words, and 38 percent through tone.

My advice would be to look directly at the camera, smile, and breathe naturally. I pretend my best friend is on the other side of the lens.

7. What Kind of Content Could I Talk About?

There are so many reasons to create video! LinkedIn even has suggestions for you! You could:

  • Introduce your company/brand/business
  • Explain how you can help viewers
  • Specify services you offer
  • Provide how to’s and infomercials
  • Answer questions
  • Provide FAQs about your business or industry
  • Deliver new product announcements
  • Offer behind the scenes sneak peeks
  • Conduct recruitment drives
  • Promote an event or book
  • Share video testimonials from satisfied clients/customers

My break out video on LinkedIn was a venerable, emotional video about getting let go from my job a few years ago. I spoke candidly, from the heart and it seemed to resonate with people… 250,000 + to be exact! You can watch it on my Instagram (because LinkedIn doesn’t let me access my videos from over 2 months ago) if you haven’t seen it yet click here!

8. Start with a BANG!

You’ve only got a few seconds to grab a viewers’ attention, so use attractive colors and make a bold entrance and use a captivating opening line. I sometimes like to take the climax of the video and put a snippet of it at the beginning to entice people to watch.

9. Think about adding captions!

Approximately 85% of Facebook videos are watched without sound and LinkedIn won’t be that different. Not only that, people who are deaf or hard of hearing can join in on your video content.

10. Comment on comments!

As soon as the video drops and you start getting your first comments – comment back and you will start popping up on other accounts home pages!

I hope these tips helped!!

My challenge to you now is to go and try making your first video and PLEASE tag me in it so I can see it and comment and hopefully help get you more eyeballs on your content!

Hope y’all have a great weekend, and like I always say…work hard, be kind and spread happy vibes!

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